How To Maximize Your Amazon Listing
Assuming your listing has been optimized, here are some tips to get the most out of your new sales asset.
With the change in Amazon’s review policy, a good customer email sequence is now critical to get more reviews and feedback going forward.
Ensure you have post-purchase email sequences for your customers - you can use a tool like FeedbackZ, which functions with Amazon Europe, to automate this business process.
If you need help with this, check out our email sequence copywriting service - tailored to your preferences and available in English, German, French, Italian and Spanish.
Amazon PPC / Advertising
Some sellers like to wait until they generate their first few reviews (5-10) before engaging in PPC on Amazon. The belief is that PPC is more effective and will provide a better return on investment (ROI) once your product has these initial reviews / social proof. Without the ability to easily get initial reviews from promotions / giveaways, we recommend beginning PPC immediately when launching a new product in Europe.
This will provide visibility, traffic and help you generate initial sales - and assuming you have a good customer email sequence in place (as mentioned in point 1 above), your first reviews will follow soon after! It will also provide some valuable initial insight on how well you are converting for different keywords - this will help you focus your PPC spend on strong performing keywords and also which keywords to emphasise in your listings.
Please note if you order our product listing service for any market, we include a list of high-volume and relevant keyword phrases to kick-start your Amazon Advertising / PPC!