Amazon's Search Terms Update [Important]

 
Amazon's Search Terms Update
Presenting our latest Amazon seller recap. Here, we provide updates, news and insights to keep you informed of key developments and ahead of your competition. Don't miss out - sign up here to be notified of these updates.

Amazon's Search Terms Update

An announcement in Amazon Seller Central confirmed that search terms are now limited to a maximum of 250 characters (excluding spaces) per listing - this change had been rumoured for a number months. It applies to all Amazon Europe Marketplaces and Amazon.com.

Make sure that your search terms are updated and in line with this new rule, as the announcement noted that your "whole entry will be rejected upon exceeding limit".

If you don't want the hassle of dealing with this update, you can hire our team of listing experts to optimize and update your listings for Amazon UK and Amazon EU (Germany, France, Italy and Spain).

Want more on this topic? Check out Seller Labs' blog post.


Are you using infographics in your listings?

Looking for a way to boost your listings and stand out from the competition?

Infographics are an excellent way to do this. Important note - they are not permitted by Amazon as the main image on your listing. You can find some nice ideas for infographics at this link.


Planning for retail holidays and Q4

With back to school season in swing, it reminds us of the importance to plan for retail holidays. As Q4 fast approaches, ensure you will have sufficient inventory to meet sales demand during this peak season - this is critical to both maximizing profits and maintain your ranking on Amazon. Amazon has been known to reduce the ranking of sellers who have lengthy stock out periods. Note that this is a very busy time for suppliers too, so get your orders in a little earlier than usual.

PPC budgets should also be increased to match the additional traffic that comes online during key retail holidays. European Sellers should make a note of the important dates in their calendar - https://www.worldfirst.com/uk/blog/international-business/32-key-retail-dates-of-2017/


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GROW AND SUCCEED ON AMAZON

Tips and insight to help grow your amazon business in US & Europe

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GROW AND SUCCEED ON AMAZON

TIPS AND INSIGHT TO HELP GROW YOUR AMAZON BUSINESS IN US & EUROPE

*****

We respect your privacy. Powered by ConvertKit