Important Search Terms Update (Amazon US & EU)

Presenting our latest Amazon seller recap. Here, we provide updates, news and insights to keep you informed of key developments and ahead of your competition. Don't miss out - sign up here to be notified of these updates.

Amazon search terms update & recommended action

On 2 August 2018, an announcement titled “Update to search term field” was made on Amazon US & Europe seller central. It said “Amazon limits the length of the search terms attribute to less than 250 bytes.”

This had already been announced before, but we did some testing on our own listings and it appears:

  • Previously, this was less than 250 bytes (EXCLUDING spaces)
  • But, NOW it seems to be 250 bytes (INCLUDING spaces).

As a result, there are even fewer characters and words you can include in your backend search terms.

My recommendation - make sure your listings are compliant by checking the search terms for all of your listings are less than 250 bytes. You can use this site to check the number of bytes =>

When your listings are not compliant, this can lead to suppression by Amazon and a decline in performance.

In the past, sellers could enter 5,000 characters in their back end search terms! The overall trend is that Amazon is continuing to move in the direction of providing more relevant results to customers in search.

The impact of this is that keyword research and listing optimization is now more important than ever.

Want More Sales On Amazon?

For a limited time only, we’re offering FREE access to our new course:
“5 Steps To More Sales On Amazon. Perfect For Amazon US & EU Sellers!


Grow and succeed on Amazon

Tips and insights to help you grow your Amazon business in US & Europe

We respect your privacy.