One of the common reasons sellers on Amazon.com don't expand their businesses to Europe is VAT. It's a source of confusion for many, even to those already selling in Europe. It's however pretty simple to understand and deal with!
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Are you restricting your potential customer base in Europe? Your export settings in Seller Central may be causing you to miss out on customers from many countries in Europe...
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In this post, we outline some important areas to focus on going forward, to ensure you get sales, reviews and ultimately succeed on Amazon’s Big 5 European Marketplaces (UK, Germany, France, Italy and Spain).
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