Will a change to your listing generate more profit?
Split Testing can help answer this question.
For Amazon Sellers, Split Testing (also known as “A/B Testing”) can help determine what works best in product listings, and ultimately generates more profit over the long term.
In simple terms, it involves deriving two options / variants (A and B), and determining which one performs better on Amazon.
In the context of Amazon Listings, the following can be tested (without any language or technical skills):
Main image – will an alternative product image bring more or less traffic to your listing?
Title - could a shorter title improve conversion?
Pricing – what price is optimal for maximizing profit?
CashCowPro and Splitly are software solutions that automate split testing for Amazon Sellers, by automatically testing both options / variants. Both solutions are compatible with Amazon’s European Marketplaces too.
CashCowPro is a more well-rounded software and includes additional functionality, including messaging and keyword tracking.
Splitly specializes in split-testing for Amazon listings and offers more comprehensive functionality for this purpose. They also published an excellent guide that offers a number of split testing ideas and tips.
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