Split Testing For Success on Amazon Europe

 
Split Testing for Success on Amazon Europe
For tips on growing your Amazon business, including special insight on Amazon Europe, sign up to our mailing list here!

Will a change to your listing generate more profit?

Split Testing can help answer this question. 

For Amazon Sellers, Split Testing (also known as “A/B Testing”) can help determine what works best in product listings, and ultimately generates more profit over the long term. 

In simple terms, it involves deriving two options / variants (A and B), and determining which one performs better on Amazon.

If your listings are optimized and localized for Amazon Europe, and you have addressed these key areas for a successful product launch, Split Testing is definitely something to consider.

WHAT SHOULD YOU TEST?

In the context of Amazon Listings, the following can be tested (without any language or technical skills):

  • Main image – will an alternative product image bring more or less traffic to your listing?

  • Title - could a shorter title improve conversion?

  • Pricing – what price is optimal for maximizing profit?

CashCowPro and Splitly are software solutions that automate split testing for Amazon Sellers, by automatically testing both options / variants. Both solutions are compatible with Amazon’s European Marketplaces too.

CashCowPro is a more well-rounded software and includes additional functionality, including messaging and keyword tracking.

Splitly specializes in split-testing for Amazon listings and offers more comprehensive functionality for this purpose. They also published an excellent guide that offers a number of split testing ideas and tips.


Want more content like this? Sign up to our mailing list below!

Grow and succeed on Amazon

Tips and insight to help grow your amazon business in US & Europe

We respect your privacy.
 

Grow and succeed on Amazon

Tips and insight to help grow your Amazon business in US & Europe

We respect your privacy.